White SEO agency conducts an SEO audit systematically to identify issues, analyze performance, and recommend improvements. Here’s a step-by-step breakdown of how we perform an SEO audit:
Step 1: Initial Consultation & Goal Setting
We understand the client’s Business, Target Audience, and SEO Goals. Then our team reviews past SEO efforts, and We Analyze traffic trends and pain points.
Step 2: Data Collection
First we Crawl the Website using different Tools , then we Fetch Search Performance Data from Google Search Console and deeply analyze Backlink profiles Quality. Then we check Google Analytics for traffic & behavior metrics.
Step 3: Technical SEO Audit
Crawlability & Indexing
- After checking robots.txt for blocking important pages, our staff confirms that the XML sitemap is present and sends it over to Google Search Console. Next, we find indexation problems, such as canonical mistakes, etc.
Site Performance
- For speed issues, we use GTmetrix and Google PageSpeed Insights. We find issues with render-blocking resources, uncompressed pictures, poor server response, and core web vitals.
Mobile & UX Audit
- Our team of professionals makes sure the website is responsive, specifically for iOS and Android apps. We also detect 404 page errors and broken links.
URL Structure & HTTPS
- We ensure clear, search engine optimised URLs. In order to prevent content duplication, our team regularly verifies canonical tags. We verify HTTPS security (no mixed content issues).
Step 4: On-Page SEO Audit
Content & Keyword Optimization
- Title tags, meta descriptions, and H1-H6 headers are all examined by our team. Moreover, we search for target keywords in content, headers, and URLs and identify ineffective or outdated content.
Internal Linking
- We analyse the internal link structure, taking into account orphan pages and anchor text distribution. Our team also searches for any broken internal links.
Image & Multimedia Optimization
- We check alt text, compression, and file names. Our teamchecks to see if lazy loading is being applied.
- We check alt text, compression, and file names. Our teamchecks to see if lazy loading is being applied.
Step 5: Off-Page SEO Audit (Backlinks & Authority)
- Backlink Profile Analysis (SEMrush)
- We identify toxic and spammy links.
- We check anchor text diversity (over-optimized anchors?).
- We find lost Backlinks for Recovery.
- We examine backlinks from competitors. (Who is connecting with competitors websites but not yours?
- This team analyses the numbering and quality of citations.
Step 6: Content & Competitor Gap
Content Audit:
- In Google Search Console, our team identifies underperforming pages (high impressions, low clicks).
- We also find topics that are missing (compared to your competitors).
Competitor Analysis:
- We compare your website pages with competitor pages.
- Our team also analyzes competitors’ backlinks, content structure, and keyword strategy.
Step 7: Audit of Local SEO (If Applicable)
Google Business Profile (GBP) Audit:
- Name, Address, and Phone (NAP) consistency is checked by our professionals.
- We examine posts, categories, and reviews.
Local Citations & Directories:
- We ensure the accuracy of listings on industry-specific directories, Yelp, and Bing Places.
Step 8: Audit of Local SEO (If Applicable)
Google Business Profile (GBP) Audit:
- Name, Address, and Phone (NAP) consistency is checked by our professionals.
- We examine posts, categories, and reviews.
Local Citations & Directories:
- We ensure the accuracy of listings on industry-specific directories, Yelp, and Bing Places.
Step 9: Reporting & Action Plan
Prioritized Recommendations:
- We fix security issues and crawl errors.
- Our developers enhance meta tags and Website page performance.
- We update the Website Content and build the website’s internal linking.
Roadmap for Implementation:
- We provide a step-by-step guide to Website owners regarding the SEO Process.
- We use Official tools & Plugins (e.g., Yoast SEO, RankMath, and AIOSEO).
Follow-up & Monitoring:
- We Track Website Ranking, traffic, and indexation post-fixes.
